Using Too Much Time in Social Media?
October 5, 2010
Social media is a powerful business marketing tool but if not carefully monitored it can become a “time-sucker”. Even if you only have 2-3 channels or networks logging into each of them everyday, scrolling through all of the info, responding, repeating and sharing valuable content; it can take more time than you’re intending to use. Time spent over and above running your business.
A social network management tool is a great way to help minimize the time used on your social networks. They can connect with your different social profiles, syndicate your updates, schedule future posts and some provide stats about your impact within those profiles.
Hootsuite, Tweetdeck, and Seesmic are some examples of social network management tools.
My favorite is Hootsuite and it’s the one I set my clients up with. I love that I can access one application and have direct contact with all of my social networks in one area. It has saved me time posting to each network I am on and made my communications with my tweeps/friends/target market more effective.
If you don’t use a social network management application I strongly suggest you try one and see for yourself the benefits of using it.
