What The Lottery and Social Media Have In Common
December 1, 2010
You’ve heard the lottery saying “If you don’t play you can’t win“. A similar statement can be said for social media.
If you don’t participate then you won’t see results of any kind.
You can have everything set into place for a great social media strategy but if you don’t use those channels you aren’t going to see an increase in traffic, presence or your bottom line. Social media takes time, creativity, conversation, and connections to engage with but most of all consistency, dedication and authenticity.
So before you say it isn’t worth it or it doesn’t work or it’s time wasted ask yourself these 5 questions:
- Am I posting regularly?
- Is what I’m sharing of any value to my target market?
- Do I converse with people I’m connected to? (Responding, Retweeting etc)
- Am I being authentic?
- Do I set aside time in my schedule for social media each day?
