3 Essential Questions About Your Clients’ Target Market
January 3, 2011
I came across this post the other day by Mashable and even though it is humorous it states an important message.
You can see it here:
http://mashable.com/2010/12/31/social-media-costume-comic/
As a VA providing social media as a service to my clients; it’s imperative that I not only know my target market but their target market as well. The more I know about their target market the more effective I can be with my services to my clients.
Now this doesn’t mean I have to spend hours into researching them but a good basic sense of what their target market is like is sufficient.
Here are 3 questions that help with this.
1. What are the demographics?
- What age range do they fall into?
- Are they male, female or is the target market a mix of both?
- Where do they reside?
2. Where do they hang out online?
3. What are their biggest problems?
I need to know what needs the client addresses for them.
