Poor Results In Social Media
May 25, 2011
I’ve seen clients who have had great results with social media and some that haven’t. Yes, you read that right – some have not seen the results they wanted. And I know for a fact that any social media VA’s reading this are nodding their heads in agreement to some of their own situations with clients.
“But you’re the social media manager!? Why is this happening?” Well, let me tell you……….
Or rather let me give you some examples of why it worked so well for one client of mine in particular:
- His social media has an important ingredient in it….him! He logs on and adds in his own posts/tweets in addition to the ones that he approves and I schedule.
- We have a social media strategy.
- We post/tweet/update at least 3 times a day.
- He faithfully blogs on a regular basis without fail.
- He’s open to new tools/ideas in social media that I bring forth.
- He’s learned about the social networks he’s using for better understanding.
- We have a weekly and monthly social media strategy that we adhere to.
- We meet twice a month to ensure we’re both “in the loop” about any news about his company.
- We break up the year into quarters for the social media plan and meet to review the results and make changes where needed.
- While a reply or comment might be posted by me, he supplies the response in order to ensure it’s a genuine.
- We adhere to a consistent schedule in our social media each week.
- We both listen to the conversations daily.
- And one of the best examples that I absolutely love…..he’s a forward thinker.
