December 4, 2013
Social Media – it’s everywhere. You can’t go online to too many places if you’re a business and not see social media related items. It’s a busy but necessary item if you have a company. It’s meant to compliment the marketing process not BE the marketing process and while most people may find this obvious the number 1 expectation with social media is this…..
It seems even after all this time that social media has been a part of our lives; it still is an expectation that it revitalize and create the all mighty ROI. I cannot stress this enough social media is not a shopping cart. It is a relationship tool. That doesn’t mean it can’t help generate sales but it shouldn’t be relied upon for doing so.
May 30, 2013
When someone makes an update to their LinkedIn profile, that update is sent to out to your connections. Even if that update is minor, such as adding a new project or changing one line of text in their bio.
LinkedIn sends out an email that is entitled LinkedIn Updates and contains the section “PROFILE CHANGES IN YOUR NETWORK”. This is where those updates are listed. Now of course you could shut off the email feature in your email settings but what if you are the one doing changes and you have more than one edit to do or make a mistake? And what if you’re one of the people who find these updates useless or annoying to receive?
Here’s how to shut off the profile updates from being added to the LinkedIn Updates email that is sent out to your connections.
1. Login to your LinkedIn account and click the drop down menu and select Settings.
2. Then click “Turn on/off your activity broadcasts” in the Profile section.
3. Uncheck the option “Let people know when you change your profile, make recommendations or follow companies.” And then press Save.
May 22, 2013
I created my first Prezi presentation – check it out! To play it through just click on the grey arrows in the toolbar at the bottom of the presentation.
April 11, 2013
As a Social Media Manager, Online Business Manager or Virtual Assistant; no matter what you offer as services, you should be prepared to interview your potential client as much as they are interviewing you during your first meeting. You are a professional offering a service not an employee. It’s often overlooked as the hiring process is still viewed as a one-way relationship from the client to the service provider, when in reality the working relationship is a mutually beneficial process. And nothing is more disastrous as saying Yes to a potential client who is clearly the wrong person for you to work with.
That first meeting is SO crucial to your working relationship. It’s the best time to ask a lot of questions to find out who this clients is and what it will be like working with them. Having an ideal client profile is imperative as it helps you define who you work with the best.
Here’s 5 questions to help you get started, that you can ask to help you find out if this potential client falls within your ideal client profile.
1. How long have you been in business?
2. How many clients do you serve or how big is your mailing list?
3. How big is your company or do you operate alone?
4. Do you have a budget in mind?
5. What is your working schedule each week?
What other questions do you think are important to ask? Leave me a comment and let me know. I’d love to hear your thoughts.
March 1, 2013
You’ve been working your fingers to the bone preparing, creating and fine tuning your new product or program. And now you have a whole line of Joint Ventures waiting to help you spread the word. Awesome!
Next you’ll need to email your virtual team or VA to prepare the affiliate information packages and put the finalizing touches on all the systems and you’re off to the races.
Once the JV packages are done your virtual team has sent them off to the affiliates and VOILA! Your brand new program has been given birth on the internet via several other channels reaching hundreds (and maybe even thousands) of people you otherwise wouldn’t have communications with.
You take a deep breath and steady yourself as the first stage is done and wait …. what’s this? An affiliate is really upset! Oh no! What happened?
It turns out your virtual team has not taken special care and attention to the details in the information packages and an affiliate has been given the wrong affiliate info.
And what’s worse is in their attempt to correct the situation they have not accepted responsibility for their actions, downplayed the seriousness of it and have boldly suggested future solutions to the affiliate to avoid this from happening again.
If you’re going to use an affiliate or Joint Venture for your next product launch then make for sure YOU provide the correct info in each JV ‘s info package. The JV is taking the time to have their team place this information on their website and social channels to help YOU market and launch your new program and benefit their mailing list.
Yes mistakes do happen and we are all human but the very least you can do is have your team and yourself own up the situation, not make excuses and take the error seriously.