When you send out an email you, do you ever stop to think about how it appears in your subscribers email reader auto-preview?
It will depend on the email reader they use, but there’s 3 key areas that are not given enough serious consideration when it comes to the auto-preview.
This first impression lasts a second or two and that’s all that your readers need to decide whether to open or delete it.
The ‘From’ field
When your emails arrive do they show as sent from you or your business? If they are set up to show as your business it’s a more professional connection than your personal name. And you run the risk that your personal name may not be associated with your company name when your readers subscribed to your mailing list.
Using a gmail account doesn’t instill a lot of confidence in anyone receiving your emails. Use an email address from your hosted account. For example; YourName@YourBusiness.com.
The Subject line
A compelling subject line is a good way to grab your mailing list’s attention. A good subject line is to the point and clear about the contents. It should never be misleading!
Ask a question, use a how-to title or creating a sense of urgency are 3 solid methods to creating a subject line and can improve your open rate.
A snippet is the first line of text that appears in the email after the subject line. This is prime space to optimize to gain your readers attention!
The snippet length can vary between different email readers and again when it’s read on mobile but it’s still prime space that should be utilized.
To do that you can extend your subject line if your emails begin with a headline or add alt text to your header image as it will display before the image does. Just make sure it makes sense when you test your email.
In the first image below you can clearly see who it’s from, a great subject line – who doesn’t want easier meal making! And it has a great snippet that entices the reader to open the email.