Color Pickers. What are they and why should you use them?
Color pickers are a quick and easy tool to help identify and match colors online using a 6 digit HTML code in order to use them programs such as email marketing programs, image editors and design programs. Every color under the rainbow has an html color code.
I love the easy ability to match the exact shade of a color when I’m creating images for my clients or my own business. If you’ve ever tried to match colors you know that there’s thousands of shades in every color and it can be a real time sucker if you’re try matching by simply looking at it. And being a tedious task, I’m sure you would agree that a tool to make it easier is a no-brainer. Some image editors have a color picker within the program but what if the image or color you’re trying to retrieve is on a webpage? Color Pickers are easy to use tool in your internet browser and you can save time using them.
Color pickers can be used in the creation process of:
- newsletters/weekly emails
- social media
Color pickers can also be useful in other areas such as html code, email templates, sales pages and optin forms. For example, you may want to know what color(s) are used in your company logo to match your Buy Now button on your sales page.
Recently I discovered Chrome’s extension called Colorpick Eyedropper. I like to have a color picker on both browsers because I never know which one I’ll be using in the moment as they’re both usually open.
(Please note: I believe this is only made as a Chrome extension)
ColorPick Eyedropper has a nice large zoomed-in display of the exact spot you’re trying to obtain a color code from. This makes it really easy to get a specific color match. It also has the ability to stand alone in an open window if you prefer.
ColorPick Eyedropper can be found here – https://chrome.google.com/webstore/category/apps
Firefox also has a color picker extension named Colorzilla. It can also be used on Chrome. I’ve used this one for a few years but both extensions have benefits, plus both are easy to use.
Colorzilla has a few tools added into it that ColorPick Eyedropper doesn’t, such as a gradient generator and a color palette browser.
You can find Firefox Colorzilla here https://addons.mozilla.org/en-GB/firefox/addon/colorzilla/.
Both are EASY to use once downloaded:
- You basically click on the icon (eye dropper or color wheel) in the upper right hand corner of your toolbar when the browser is open.
- A cross-hair symbol will appear as your cursor so that you can be super specific with your color choice if it’s in an image or there is a gradient of the color.
- When the display window shows the color that you want, you just click on it and the code for it will appear and be ready to copy and paste into where ever you need it.