Is Your Blog Effective?
September 17, 2009
Ok so you have a blog – like most other smart business owners out there, but how come some blogs seem so much more prominent than others?
When was the last time you checked your site for it’s effectiveness? How do you know whether or not it’s effective? Is there something missing from your blog that you aren’t aware of?
All of these questions probably bounce around inside your busy mind from time to time. But for some reason there are people who choose to ignore these thoughts because it seems so daunting to actually sit down to do. You’d have to research all of the criteria for the effectiveness and then apply it.
Well here’s a few things to start off quickly in your new quest and get you analyzing your blog in a new way:
- Check your page ranking whether it’s in Google or Alexa. Then check your competitors. Where does your site rank in comparison?
- Do you have a Google Analytics account? Have the stats sent monthly to you and compare it with that month’s activities (keeping a record of this on the calendar helps) to see what is working and what isn’t.
- Is your content useful/intersting/important to your target market?
- Are you using the latest plugins?
- Is your blog social media friendly?
After you’ve checked these points you’ll no doubt have some work ahead of you but isn’t your blog worth it?
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