If you don’t ask, how are you going to know?
During a recent meeting with a business coach client, I discovered that she had not been following up with clients on a regular basis. Thus resulting in possible lost revenue.
Sometimes this client had forgotten to send out the client satisfaction survey altogether or didn’t follow through afterwards as she was busy coaching and running her business.
It’s a classic “I got so busy I forgot” situation, however one task that shouldn’t be missed no matter what the situation is.
Client surveys or questionnaires are important and necessary because they can provide us with insightful information that can help grow your business.
Client questionnaires can:
- Tell you what services you’re doing well and how well you’re doing them.
- Improve your services by letting you know what needs to be done better.
Knowing what services you’re doing well is as important as knowing what you need to get better at. There’s always room for improvement in our businesses and knowing what services are working, is great confirmation that you have satisfied customers.
- Show you what new services you may need to consider providing.
Asking your customers if there was something they wished you offered in your business products/services is a good indication of a new product that could lead to a new income stream for you.
- Grow your client list with positive testimonials that establish your professional credibility.
Any positive feedback makes great testimonials to show to prospective clients.
- Increase your referrals.
If they like your business, ask if they have any referrals to give you and follow up on them.