Images are an essential part of social media even on LinkedIn.
The visual component is a key piece of today’s social media marketing strategy.
According to Brain Rules:
“When people hear information, they’re likely to remember only 10% of that information three days later. However, if a relevant image is paired with that same information, people retained 65% of the information three days later.
Pictures beat text as well, in part because reading is so inefficient for us.”
I was logged in to my LinkedIn account and was viewing my articles that I’ve published also noting the stats on my articles. When I viewed the stats on my posts, I realized that my images were not displaying correctly! Some are cut off and they look odd. Aaack!! In the example below you can see where the font has been completely cut out of the picture by the green lines showing in the top.
I don’t know when this changed but I know I’m not alone as I quickly scroll through my colleagues profiles to discover their images look the same. But lesson learned, I’ll need to have a look at my own profile view more closely and more often.
As a social media marketer I try to carve out as much time as I can for my own social media marketing and feeling rather silly that I hadn’t noticed this sooner, I quickly set out to find out what the new sizes are for LinkedIn.
Social Media Examiner says that for image posts to the page or profile:
“There are no specific image size recommendations for photos uploaded directly in a post to your profile or page. Your best bet is to go with the recommended image size for sponsored updates of 800 pixels wide by 400 pixels high.”
Now, if you’re like me and use Canva.com to create your social media images, it means creating a custom size image, which isn’t hard to do, but not being able to use one image size for Twitter, Facebook and LinkedIn will mean it will be a bit more time consuming. Usually I use the standard Canva social media 800 x 800 image size across all of my social media platforms. I also, use EClincher.com to schedule my social media so that will also mean creating a whole new stream of image posts for LinkedIn.
Well, I tested it and found that an 800 x 400 pixel image for social media posts seems to work just fine in the LinkedIn newsfeed. Here’s a screen shot of what it looked like.
So, the next time you’re online, take a moment to view your profile and see if there’s anything you need to tweak and…. happy custom image creating just for LinkedIn!