Do you screen your blog posts before you publish them?
I admit writing blogs is not my favorite thing to do, but I know it’s necessary for my business and it boosts my site in terms of SEO. Before I publish one, I review it to make for sure I have everything that it needs to make it noticeable on the internet.
Your website is indexed by the search engines and the search engines love new content. Every new blog post you write and publish is new content. The search engines also love certain aspects of our websites like h1 and h2 font tags, keywords and tags. They act like little hooks that help get the attention on the internet.
So, if writing comes easy to you, I’m envious! I would love to easily write an article each week.
Writing blog posts is a lot of work and it will not be very effective for your business and website if you do not have the following items on each blog post that you create:
You need a headline about your blog post content that describes what your blog is about and is going to catch your reader’s attention when they read it. The headline should contain keywords as well to help with SEO. Once you have created a headline you can test it on a headline analyzer by Co-Schedule and create an even stronger version of what you created to get the best headline possible. Play around with it and use the suggestions that are provided in the scoring results.
Most people miss using a sub-headline on their blog posts. A sub-headline is as important as the headline and follows the same principles. It helps reintroduce the content and sets the stage for it. Using an h2 or headline 2 font size on it will not only help it stand out on the page and anchor the eye, but it will also help the blog gain some attention from the search engines for SEO as the search engines like h1 and h2 when scanning for information.
But that doesn’t mean you should litter your blog with them either, as it can be visually distracting when you view the blog to have such large font in the body of the post – so just use them for the headline and sub-headline. If you need to highlight another piece of text use a different sub-headline like an h3, h4 or h5.
Your blogs need to be organized by content and this is where your categories come in.
Categories are like sorting labels and if possible be keyword rich as well. That said, be careful about what ones you create. Don’t make them too long. Usually 1 – 2 words is enough. The main category chosen will also play a role in your url for the blog post so be wise in choosing the best one to represent it for the blog content. I like to use 3 categories for each blog. But do not use more than 5!
Tags are another way to organize the blog content within the website, label it and they too play a role in SEO. They should be keyword rich and be one word or a short phrase to describe your blog content. I like to use 3-5 tags for each blog post.
For a great SEO plugin for your website, I recommend Yoast SEO. I love that once I enter in my snippet information, it rates it, helping me make improvements where needed.
This plugin gives you the ability to edit your snippet preview – the article or page title and content description – as it appears on a Google or a search results page. Once you’ve entered in the title of your blog, a keyword rich description of your and a focus keyword, it will provide you with a low, medium and high-level scoring in the colors red, yellow and green. And it will give you suggestions as to how you can improve it so that you get the best possible SEO results for your blog.
Every blog post should have some visual appeal with an image. Just plain text in an article is less appealing than one with a picture. It can also help convey and underline the message that you’re sharing in your article.
Make for sure your image has the alt text (alternative text) filled out. If the image doesn’t appear, they will take its place. The alt text can contain keywords and assist with SEO.
All blog posts need a call-to-action!
Blogs are prime online real estate to place your call-to-actions. Your readers are there to gain new information from you and it’s important that they know about what else that you have to offer them. It’s a great way to grow your mailing list. For example, someone likes your blog online and one of their connections sees it and clicks on it. They read the blog and discover you have a free offer that can help them. They sign up for it and you’re growing your mailing list!
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