Dismissing LinkedIn Publisher when you have a blog is a mistake. A few weeks ago, I was reviewing a client’s marketing when I found the blogs were not being published on LinkedIn. The client knew about it but did not know that it was an important task that was being missed. A week after I publish an article on a blog, I publish it on LinkedIn and I keep track of it. I do this because it’s a great way to extend the power of an entire blog … [Read more...]
Massive New Facebook Page Changes that you Need to Know About!
If you haven’t heard yet, Facebook rolled out new changes on January 11th, 2018, that will – not could – will impact your Facebook page marketing. Mark Zuckerberg made an announcement that stated he wanted to bring Facebook back to being more personal, more about the friends and family connections and less business items, which according to his statement, it was intended to be for initially. “We built Facebook to help people stay connected and … [Read more...]
Are you Repeatedly Scheduling your Social Media Posts?
Do you use a scheduling platform for your social media marketing? Chances are, yes, you do. There are many different ones out there and one popular free platform just made recent changes that could affect you. On October 10, 2017, Hootsuite changed the number of allowable scheduled posts to the free accounts. There is a limit now. If you have a Hootsuite account then you may have seen this message: “We recently updated the number of … [Read more...]
Are You Missing Key Marketing Items?
Whether you're business is marketed online or in print, you need to ensure your marketing is done right. I was sitting in my chiropractor’s office the other day waiting for my appointment and took a moment to view the reading material that I was surrounded with. Among magazines and local newspapers I noticed some brochures. I pulled one out. It was a local dietitian’s business brochure. As I read it, I found that it had some missing marketing … [Read more...]
Easy Newsletter Tip That Will Increase Your Email Stats
Do you use the same subject line over-and-over again in your newsletters? I have a client who has insisted on using the same subject line for their newsletters for a very long time. (It was the title or name of their newsletter.) I think what they were aiming for is for it to be consistent and recognized each month by their readers – kind of like magazines where they are recognized by the name alone. But one month, a newsletter was sent out … [Read more...]
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