Even if you have a social media manager, your social media process needs you in the equation. This doesn’t mean you need to be the one managing it or performing all the tasks that go along with it. It’s completely ok to have a someone doing this, but you should be aware of all the ‘moving parts’ that make up your social media presence and marketing and sometimes that means being involved in it. “I don’t want to do my own social media.” “I don’t have time to do my own social media.” “This is … [Read more...]
Why Content Formatting in your Blog is so Important
Have you ever reviewed your content as a website visitor or one of your subscribers? When your subscribers read your blog posts on your website or in your newsletter, if it’s difficult to read, they won’t stay long to finish reading it. Not many people are going to take the time to decipher all that you have to offer them, when it’s difficult for them to visually digest. They’ll simply move on to the next item or piece of content in their day. Simply put, we live in a world that … [Read more...]
What Every Blog Post Needs to be Effective
Do you review your blog posts before you publish them? I admit writing blogs is not my favorite thing to do, but I know it’s necessary for my business and it boosts my site in terms of SEO. Before I publish one, I review it to make for sure I have everything that it needs to make it noticeable on the internet. Your website is indexed by the search engines and the search engines love new content. Every new blog post you write and publish is new content. The search engines also love certain … [Read more...]
Create Superior Marketing Images with 2 Useful Resources
Getting discouraged creating images for your business marketing and the lack of impact they have? Creating marketing images whether it’s for social media, new products, programs or your blogs can be time consuming and leave you feeling defeated when they don’t get any reaction from your readers. I have 2 New Resources that are both visual tutorials and can help show you how to create a great image and make them effective. One is a self study and the other is a one-on-one private … [Read more...]
5 Key Elements EVERY Social Media Image Should Have
Knowing how to create a marketing image and the key elements it needs, means better images and marketing results. There are a lot of images online that are missing many key items. It always surprises me how often I see them. Doing social media marketing these days means incorporating images to not only bring variety in the content we share but to give it meaning. Visual meaning! Check out the stats below to see the importance of images in your social media marketing. LinkedIn posts … [Read more...]
