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Create Superior Marketing Images with 2 Useful Resources

Getting discouraged creating images for your business marketing and the lack of impact they have?

Creating marketing images whether it’s for social media, new products, programs or your blogs can be time consuming and leave you feeling defeated when they don’t get any reaction from your readers.

I have 2 New Resources that are both visual tutorials and can help show you how to create a great image and make them effective.

One is a self study and the other is a one-on-one private session.

7 Easy steps to create images7 Easy Steps to Create a Powerful Marketing Image

This video will show you step-by-step what you need to do from beginning to end to create a great looking image.

With this video you’ll:

  • Design eye-catching images that you can use instantly in your marketing.
  • Save time using the instructions that you’ll learn.
  • Create effective marketing images.

PLUS there’s a BONUS video with extra tips!

CLICK HERE to find out more.

 

One-on-One Marketing Image TutorialOne-on-One Image Marketing Tutorial

This is a one-hour private tutorial with me, where we focus exclusively on your business marketing images.

You will:

  • Learn exactly how to create marketing images for YOUR business.
  • Get 2 – 3 Social media images for you to keep and use instantly in your marketing.
  • Receive the recording from our session so you can watch it again whenever you need to!

CLICK HERE to find out more.

 

 

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5 Key Elements EVERY Social Media Image Should Have

Knowing how to create a marketing image and the key elements it needs, means  better images and marketing results.

There are a lot of images online that are missing many key items. It always surprises me how often I see them.

Doing social media marketing these days means incorporating images to not only bring variety in the content we share but to give it meaning. Visual meaning!

Check out the stats below to see the importance of images in your social media marketing.

  1. LinkedIn posts with images receive 200% more engagement than text-only posts.
  2. 98% of LinkedIn posts with images earn more comments than text-only posts.
  3. Tweets with images are 150% more likely to get Retweets than text-only Tweets.
  4. Tweets with images receive 18% more clicks than tweets without images.
  5. Visual content is more than 40 times more likely to get shared on social media than other types of content.
  6. 93% Of most engaging posts on facebook are images.
  7. If you include images in your content and on your site, people are more likely to remember you. Psychologist Jerome Bruner has uncovered some interesting studies that show while people only remember 10 percent of things they hear and 20 percent of what they have read, around 80 percent of people remember things they see or do.

By missing key elements in your images, they end up lacking in marketing magnetism. And by that, I mean they are not going to grab attention or have any marketing pull that would compel your readers to take action.

5 Key Elements Images NeedAnd that’s where my new lead magnet can help…

The FREE 5 Key Elements EVERY Social Media Image Should Have will help you understand the key items that all marketing images need to have to be an effective marketing tool.

Using this free report, you will learn how to design an eye-catching image that will:

  • Help your images be more effective in your marketing.
  • Visually enhance the knowledge that you’re sharing.
  • Grab your reader’s attention.
  • Showcase your business.
  • Display ownership.

Click here to get your copy of the “5 Key Elements EVERY Social Media Image Should Have” report.

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How to use LinkedIn Publisher and 5 Reasons why you should NOT Ignore It.

Dismissing LinkedIn Publisher when you have a blog is a mistake.

Use LInkedIn Publisher to repurpose your contentA few weeks ago, I was reviewing a client’s marketing when I found the blogs were not being published on LinkedIn. The client knew about it but did not know that it was an important task that was being missed.

A week after I publish an article on a blog, I publish it on LinkedIn and I keep track of it. I do this because it’s a great way to extend the power of an entire blog rather than just simply posting the title and a link to it. It’s an easy thing to do and it only takes 5 – 7 minutes to complete.

According to Foundation Inc.:

LinkedIn has over 500 million users. 40% of those members use it daily and 40 million of those users are in decision-making positions who could be reading your articles on LinkedIn.

“Only 1 million users have published an article on LinkedIn.

500 million LinkedIn users and only 0.2% have published an article using LinkedIn’s publisher platform. Something as simple as republishing your content on LinkedIn can put you in a unique group of contributors boosting each piece of content you create. As far as the LinkedIn algorithm goes, native posts published through this platform seem to get more love than external links, making this an even greater opportunity.”

Wow that’s a really small percentage of shared content making it an even more ideal online space for you to share yours!

Watch this video to learn a few other reasons why this simple task is important. I also show you how to publish your articles to LinkedIn with some tips on how to do it effectively so that you can optimize it.

How and Why you should add your Articles to LinkedIn Publisher

Discover 7 simple tactics to grow your mailing list and increase traffic to your website. Find out how with a FREE copy of the “Top 7 Items A Newsletter MUST Have” infographic. 

 

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Massive New Facebook Page Changes that you Need to Know About!

If you haven’t heard yet, Facebook rolled out new changes on January 11th, 2018, that will – not could – will impact your Facebook page marketing.

Mark Zuckerberg made an announcement that stated he wanted to bring Facebook back to being more personal, more about the friends and family connections and less business items, which according to his statement, it was intended to be for initially. “We built Facebook to help people stay connected and bring us closer together with the people that matter to us.”

He is introducing less promotional items in the newsfeed algorithm as per his statements below:

  • “But recently we’ve gotten feedback from our community that public content — posts from businesses, brands and media — is crowding out the personal moments that lead us to connect more with each other.”
  • “As we roll this out, you’ll see less public content like posts from businesses, brands, and media.”

Facebook Page Changes

So, hang on to your chair because things are about to really change.

The Facebook Newsroom released this statement shortly afterwards and elaborates on the changes that we are to expect – https://newsroom.fb.com/news/2018/01/news-feed-fyi-bringing-people-closer-together/

Here’s what I think this could mean moving forward:

  • If you want to promote your business and your Facebook business page like you used to, with these news changes, then you’ll have to pay for it using Facebook Ads – period.
  • For the posts we do send out, getting them seen by fans consistently will mean asking your readers to click on “See First in News Feed” on your page. Or possibly creating a Facebook Group if you don’t already have one for your fans.
  • The less we are using Facebook to me, means more focus on Twitter, Google+, Instagram and LinkedIn or whatever other social media platforms you use.
  • It could mean there will be less people using Facebook or not staying on Facebook as long, because of this or leave it altogether.
  • You can introduce live video posts as video seems to rank high in the news feeds and it inspires more comments and interaction between people which is now key on Facebook page posts that will appear in the newsfeed.
  • Making your social media posts (including promotional ones) more interactive. You will need to write your posts in a way that entices people to comment on it. If page posts have lots of discussion between people it will remain high in the news feed. In fact, the more comments mean the higher it will rank. But keep in mind, any “engagement baiting” will be strictly forbidden.
  • Cut back your posting to one post a day – yes one – if you do more they likely will not be seen.
  • We will need to do more live posting on Facebook and not use a scheduling software. Posting directly in Facebook will be more effective.

And the biggest item I believe that should happen is, a stronger focus on your own marketing items. Ones that you ‘own’ such as newsletters, blogs, your website and other emails. Remember your mailing list is your Direct connection to your subscribers. No one can alter, update, change or remove this but you! If you don’t blog weekly, maybe now is the time to reconsider this.

Use marketing items you own

 

Now yes, these are huge changes, and yes it feels like our pages are going to fade into oblivion but don’t panic, try using a tip or two above and see what results you get. It may mean testing and trying new tactics out before you find what works for your page.

Coaches, dietitians and small business owners get to focus on doing what they do best and avoid time consuming tasks that often don’t produce great results, creating frustration and resulting in lost time figuring them out on their own when they work with me.
If you would like to get in touch for a free 15 minute consultation to find out how I can provide that same support to your business contact me here.

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Are you Repeatedly Scheduling your Social Media Posts?

Do you use a scheduling platform for your social media marketing?

social media tool to schedule fasterChances are, yes, you do. There are many different ones out there and one popular free platform just made recent changes that could affect you.

On October 10, 2017, Hootsuite changed the number of allowable scheduled posts to the free accounts. There is a limit now. If you have a Hootsuite account then you may have seen this message:

“We recently updated the number of messages Free users can schedule at one time to a maximum of 30.

Why the change? Most Free users don’t use unlimited scheduling. By setting a limit, we’re able to offer you other popular features of our Free plan, like managing multiple accounts and analytics.”

According to Hootsuite’s help page, regarding this new change, it means that every post you schedule to your networks counts as one post in the allowable limit. For example, if you schedule a post and choose all 3 networks to send it to, you’re using 3/30 allowable posts on your free account.

I don’t like this new change as I don’t find their prices that great for what you get, if you do upgrade. It doesn’t allow for a lot of posts, however, I guess they’re trying to capitalize on their system that a lot of people use for free.

The next plan up in the system is the Professional plan for $19 a month and you get:

  • 10 social profiles
  • unlimited scheduling
  • 1 user, plus a few other items

If they were going to put in a scheduling system where you don’t need to continually login to schedule your posts then I’d say that’s a great deal. But they’re not, so I don’t think it’s worth it.

I used to use Hootsuite for my own social media marketing but I switched to EClincher.com. It’s an auto-scheduling social media program plus more. MeetEdgar.com is also a popular auto-scheduling program.

I changed social media schedulers back in spring simply for the reason that I don’t want to constantly login and schedule my posts. I found it too time consuming to do this repeatedly week after week. And it’s counter productive when you will eventually use old ones over again.

With EClincher I loaded all of my posts once, selected which social media network it should be sent to, specified the time and date to send the post and then it rotated through the list. Now that the initial setup is complete, when I write fresh content I just add it to the list and voila! It’s done!

There’s different price packages and there’s a 14 day free trial as well, without using a credit card. I find the time alone saved on constantly posting every week worth it.

Now all that said, you don’t have to switch to another scheduler for your social media. However, if you don’t, you will need to count the number of posts you put out each week and either be prepared to logon more than once a week to schedule your 30 posts (which would be cumbersome) or choose a Hootsuite package if you want to stay with them.

Coaches and small business owners get to focus on doing what they do best and avoid time consuming online marketing tasks that often don’t produce great results, creating frustration and resulting in lost time figuring them out on their own when they work with me.

If you would like to get in touch for a free 15 minute consultation to find out how I can provide that same support to your business contact me here.

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