When your article has been published in a hard copy printed format, don’t leave it in print form, give it a longer lifespan online to benefit your business!
If you’ve been fortunate enough to have one of your articles printed in a magazine, newspaper, journal, brochure or any kind of hard copy printed format, by a publisher, you will likely be very excited!
And so, you should be! Due to the number of dwindling publications that print hard copy formats it seems harder and harder to come by it. Therefore, warranting the marketing that you can do to showcase this fantastic experience!
I recently viewed an online connection who posted a picture of herself, smiling and proudly holding up an open magazine, to show the pages on which her article was printed. I thought this was a great way to share this wonderful information with her colleagues and showcase her accomplishment and expertise to her clients, potential clients and other online followers.
When I saw it, I wondered whether there was a link to view this person’s published article, as this was not posted.
In turn, that got me thinking about what else could be done to market the article further because there is more that you can do. Here’s how…
6 Marketing Steps to Take After your Article is Published in Hard Copy
- Along with the pages that show your article, take a pic of the cover (or first page of the publisher) to visually show WHERE it was printed. This is especially important because it will also show the publisher/publication’s name – WHO printed it and WHO thought your content was valuable and met their quality standards.
- Get the link for the online copy from the publication’s website to use in your posts.
- Find the social media accounts from the publication business, to tag them when you post about it.
- When the publisher/publication post about it, retweet it, like it, comment and thank them for sharing/printing your article.
- Blog about the article being published in print and add a link to your own copy of it (as well as the one to the publisher’s copy), so that your readers can view it.
- Send your blog post out in your newsletter to share it with your mailing list.
As with any positive experience in your business such as this, sharing it with your online connections and your mailing list is a good way to highlight your business. And that can only benefit you and your company!
