If you’re doing email marketing as part of your marketing plan it’s a good idea to have an email template ready to use so that you avoid recreating the wheel each time you send out an email.
But what if you’re launching a product or program? Should you just save some time and use the same template? Well, you might think it’s an obvious answer but if you said yes, you’re wrong.
If you’re creating a product or program, you need promotional emails and you need to create a template just for that purpose. But the thing is, you need to strip out a lot of what you normally put in all of your other emails.
Any promotional email template should have the common features such as:
- Your logo
- Your signature
- About you and your business section
But here’s what it shouldn’t include:
- Any other specials you currently have
- Any links to other items on your site including social media sites
- A ‘read more’ link. Your readers may not click on it. The more links your readers have to click on to get to the optin the less likely they are to optin.
Here’s the only items that should be added:
- All medium length of introductory information for the product or program. (You don’t want to put everything you have in your landing page.)
- Image for product or program being introduced
- Link to the landing page
It sounds simple but a lot of people miss this thinking it won’t matter.
But anything that can distract your reader from your goal (to entice them to click on the link to optin) is not good to include in your email. You want them to focus on nothing but what you have sent them.