Dismissing LinkedIn Publisher when you have a blog is a mistake.
A few weeks ago, I was reviewing a client’s marketing when I found the blogs were not being published on LinkedIn. The client knew about it but did not know that it was an important task that was being missed.
A week after I publish an article on a blog, I publish it on LinkedIn and I keep track of it. I do this because it’s a great way to extend the power of an entire blog rather than just simply posting the title and a link to it. It’s an easy thing to do and it only takes 5 – 7 minutes to complete.
According to Foundation Inc.:
LinkedIn has over 500 million users. 40% of those members use it daily and 40 million of those users are in decision-making positions who could be reading your articles on LinkedIn.
“Only 1 million users have published an article on LinkedIn.
500 million LinkedIn users and only 0.2% have published an article using LinkedIn’s publisher platform. Something as simple as republishing your content on LinkedIn can put you in a unique group of contributors boosting each piece of content you create. As far as the LinkedIn algorithm goes, native posts published through this platform seem to get more love than external links, making this an even greater opportunity.”
Wow that’s a really small percentage of shared content making it an even more ideal online space for you to share yours!
Watch this video to learn a few other reasons why this simple task is important. I also show you how to publish your articles to LinkedIn with some tips on how to do it effectively so that you can optimize it.
How and Why you should add your Articles to LinkedIn Publisher
Discover 7 simple tactics to grow your mailing list and increase traffic to your website. Find out how with a FREE copy of the “Top 7 Items A Newsletter MUST Have” infographic.