Don’t over-design and create images that are cluttered…use your white space!
What is White Space?
I like to think of it as the breathing space. The breathing space between elements that are in an image or a document.
According to Canva “Contrary to the name, white space doesn’t just apply to the color white. Rather it applies to any areas of a design not taken up by other elements, such as text, photos or illustrations. White space can be any color, as it refers to the background of the design.”
Why is it important?
White space is a powerful design tool that in today’s fast paced world, can quickly make the difference between a good image and a bad one.
Too many people jam as much info as they can into their designs and it tends to work against the very efforts they are trying to achieve in their images. It overwhelms the eye and the brain of the reader and then they are not able to focus on what they’re supposed to be learning in your content.
The use of white space in your written content is important as well.
Content that has more than one line should also use space between the lines of text. The space between the letters in your images is as equally important. If your text is jammed together, or if there is too much text, it’s going to make it much harder to read and digest as they’re scrolling through their newsfeeds. And it’s unlikely that anyone is going to stop on your image and try and read your message. According to Prototypr.io “proper use of white space between lines of paragraphs and its left and right margins can increase comprehension up to 20%.”
White space helps the reader comprehend the content quicker and that’s really important when the average attention span of people on the internet is 6 seconds. The image above has spacing issues – the font is too large and it’s squashed up against the owner’s title and company name. The image below has much better use of the white space and it’s much easier to read! Give all the elements a little room to breathe.
If you can help them digest your content more easily, it makes it that much faster for them to understand it and make a mental connection with you, your brand and your content. After all, we don’t want to create visual chaos!