Yes, in just 6 short weeks my client saw an increase of 138% website referral traffic from Pinterest alone compared to the same time last year.
Pinterest is the “how-to” visual social media site. I love how different it is from other social media sites in that, with each pinned image that is scheduled, you need to attach a link from your website.
Upon viewing my client’s Google Analytics for the first time, it became very clear that Pinterest was a good referral traffic generator – just behind Facebook – and the account wasn’t even actively used! We quickly created a strategy for it. After 6 weeks we have seen the huge results paying off from posting to it compared to the same time last year when they weren’t using it.
Pinterest is now one of our top 2 leading social referral traffic generator with Facebook holding the other spot.
With just a few simple steps, that didn’t break the budget, we were able to use this social media platform that had been forgotten.
Those simple steps were:
- Review the client’s content to determine what will be used and when.
- Create Pinterest images based on the content selected to send out each week using Canva.
- Schedule the new Pinterest image and pin using Hootsuite.
Bonus Tip: Save time and create a Canva template (or use a template provided) to use each month so that your Pinterest images are quicker to make.