What does that mean – Optimize your Lead Magnets? When you create a lead magnet that is useful and valuable to your readers, it’s a powerful thing for building your mailing list. But that free item, no matter what it is (ebook, report, infographic etc), needs to have a power boost – so-to-speak. It needs to be optimized to show where it came from, who created it and be an engaging connection point between you and the reader. It should NOT be a dead-end road. If your lead magnet is just a … [Read more...]