Even if you have a social media manager, your social media process needs you in the equation. This doesn’t mean you need to be the one managing it or performing all the tasks that go along with it. It’s completely ok to have a someone doing this, but you should be aware of all the ‘moving parts’ that make up your social media presence and marketing and sometimes that means being involved in it. “I don’t want to do my own social media.” “I don’t have time to do my own social media.” “This is … [Read more...]