Do you use the same subject line over-and-over again in your newsletters? I have a client who has insisted on using the same subject line for their newsletters for a very long time. (It was the title or name of their newsletter.) I think what they were aiming for is for it to be consistent and recognized each month by their readers – kind of like magazines where they are recognized by the name alone. But one month, a newsletter was sent out and one small important detail was missed from it … [Read more...]