Free offers are so important in your business, so why not display them as if they are?
Fall is the common time of new products coming out, new launches and new online courses. It’s also a great time to launch a new free offer.
Freebies are a great way to grow your mailing list. They are offered in exchange for your reader’s email address and that creates direct contact to your target market.
Recently I discovered a freebie that was showcased on the homepage of a website. It was nicely placed at the top of the sidebar – which is great – but I had to scroll down to see it in full and as I looked further on the website, I realized that it was the only place that it was displayed. It didn’t have its own stand-alone webpage.
So for those of you wondering, “so what?” A freebie should have its own stand-alone webpage so that it has its own place on the website.
Here’s a few reasons why:
- The sidebar on the home page is not enough website real estate to do it justice. A free offer is what entices people to connect with you and that’s a major component to your business!
- When you’re pointing people to the freebie (whether that be on social media, as a bonus on your blog or offering it at your speaking events etc.) and they click on it and see the homepage, they may not scroll down to find it, become confused and leave or become distracted by something else and forget to sign up for it.
- You should be tracking the success of your freebie and the number of clicks and optins for it and that’s more accurate if you have a stand-alone page as people may click the homepage for other reasons.
Showing your freebie on the sidebar alone will result in a lost opportunity of growth for your mailing list. It needs to be featured on it’s own page.
Bonus Tip – When you have a stand-alone page to showcase your freebie, create a custom bitly link to that page when you’re promoting it to track the success of it. A bitly rather than the full url also means more room for text on a social media post.