What is a preheader? I like to think of it as an additional headline or subject line.  It gives me a little more room to introduce what my email is about. According to AWeber, it is a “A preheader is a short line of summary text that accompanies the subject line when viewing a message in your inbox.” It appears different in various email readers.   Here's what a preheader looks like in Gmail. The preheaders in Gmail are a lighter grey and appear next to the subject … [Read more...]