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You are here: Home / Archives for tips for your newsletters

November 15, 2018 By Liz Urichuk

Preheaders – A Worthwhile Email Marketing Tool

email preheaders

What is a preheader? I like to think of it as an additional headline or subject line.  It gives me a little more room to introduce what my email is about. According to AWeber, it is a “A preheader is a short line of summary text that accompanies the subject line when viewing a message in your inbox.” It appears different in various email readers.   Here's what a preheader looks like in Gmail. The preheaders in Gmail are a lighter grey and appear next to the subject … [Read more...]

Filed Under: Email Marketing, Email Marketing Tips, Mailing list Growth tips Tagged With: content marketing tips, email preheader tips, email tips, how preheaders can help your emails, how preheaders can help your newsletters, how to use email preheaders, newsletter preheader tips, tips for your newsletters

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