What would you do if your life was turned upside down with an accident and you were not able to work?
If you’re self employed, a contractor or a small business, it means instant panic and disaster on top of trying to recover, not to mention, trying to get your life in general back on track. As a solopreneur, when work stops, so does the money. There’s no company to offer you short term disability benefits or any other employees to cover your work. You’re on your own! Well, that is if you don’t have support, such as virtual professionals or contractors that provide services to help you run your business.
Recently, one of my clients had an accident and had broken 3 limbs. Talk about long road to recovery – wow! I couldn’t even begin to imagine that. Thank goodness her family has been there to help her through this difficult ordeal. This client is self employed and a one-woman show (outside of my online marketing services) so needless to say, everything came to a grinding halt when this happened.
She is completely occupied absorbing the physical issues, and who wouldn’t be? She’s simply not able to whip off business tasks that she once used to be able to do. Her time is consumed with physio therapy trying to heal her body. I thought we were going to put a hold on her business for a couple months. But she insisted on continuing and is determined to move forward! She was (and is) still going to send out a monthly newsletter that has 3 articles, a video , a quote image in it plus 3 blog posts and the monthly social media done.
Knowing this wasn’t going to be simple, I thought of, and offered some suggestions to help her create these items so that it was as easy as possible for her. Some of them are listed below.
Here’s some tips if you, or someone you know, is in this predicament and they need help getting their newsletters, blogposts and social media done.
7 Tips to keep your business online and connected when you aren’t able to do it – even if you don’t have an online marketing team or virtual assistant or professional contractor to help you:
- Have someone dictate your articles for you or record a video about your recent mishap for inspiration to your subscribers. If you use video in your marketing, this is a great way to connect with your readers about what happened. It also builds the like, know and trust factor.
- Pick 3 articles from your content and use them to create a “Top 3 Picks” kind of
- Repurpose a video that you have in your YouTube channel and feature it again (this is more preferable if you have videos older than 12 months).
- Have your online marketing virtual assistant make new images for social media posts that you already have and repurpose social media posts on your list until you’re better. (BONUS TIP – just because you have used a social media post to create a social media image or meme, doesn’t mean you can’t use the text again with a different image.)
- Have your online marketing virtual assistant make some new social media posts for you using content that you already have. Even though you may have done this with your articles, a tip can be written with a fresh set of eyes in a different way to make a brand new social media post.
- Ask a colleague to be your guest blogger for a couple newsletters. This is a great way to expand your topics and if you can showcase them as the author and link back to their site, it’s a win-win situation for both of you.
- Feature an article from a source like such as a magazine or another professional blog. For example, if you’re a dietitian, maybe you would like to feature an article you liked from Good Health magazine.
Her recovery is slow, but it’s coming. She’s able to focus on her recovery because her business tasks are being looked after and made easier for her. She loves what she does and she’s able to stay in touch with her readers and keep her business humming online while recovering. And of course, I get to continue doing what I love with clients (online marketing) who are great mentors for never giving up!