Having a website is a must for your business but what happens when you can’t access it fully?

Well you might be saying “I have access to my website – I login and voila!” Do you know what kind of access? There are different levels of access to WordPress websites that can be created to allow access to various areas of the website.

Let me explain further by telling you a true story about a client of mine who did not have full access to her site. (We’ll call her ‘Mary’ for privacy reasons.)

Back in spring, Mary and I had been working together for several months already. During a meeting we discussed her new product launch and what we needed to prepare for it and what we needed to execute it successfully. Some of the marketing tasks had to be done to the website and that’s when I discovered that she did not have full access to her own website!

Her webmaster had only given her a low level access to the website. She couldn’t add any plugins, or rearrange the home page, add items to the sidebar – nothing other than basically adding pages, blogposts and images.

I was shocked to say the least!

Everything was purchased by Mary and in her name but when the webmaster designed her site he kept her access restricted. And he was not willing to hand over full access anytime soon because of fears she would ruin the website and force a recreation process. In other words, she was forced to ask him to do those edits and any others at a costly price.

Needless to say, the new product launch was a bit delayed.

Since then, Mary has found a new webmaster and she has full access to her site. Thank goodness!

Here’s 3 reasons why you need and should have full access to your website:

1. It’s your site! You need to have 100% access, even if you are not the one doing the back end tasks.
2. You never know when you or someone on your team may need to enter an area that requires full access. And you, the owner, should decide who does that work.
3. What happens if the webmaster gets hit by a bus tomorrow and is no longer able to maintain your website? Then what?

Launching a product or program can be overwhelming not to mention time consuming trying to figure out what’s needed to do a launch. Missing pieces in the process can alter your results. Contact me to find out how I can help you launch a successful product or program without any hassles or headaches.